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Friday, July 26, 2013

Magnum Sydney Pleasure Store, Westfield Sydney

 I am joined by my partner in crime (Pat) to adventure into a not so secret chocolate haven that is the Magnum Sydney Pleasure Store (Ground Level, Westfield Sydney) open from 16th July - 25th August 2013. Have you ever felt like changing the bits and pieces that nestle within the crispy chocolate coating on your magnum?

No? Nor have I.

 Anyhow, the public are now 'free' (wait no, it actually costs $7) to customise their own, with the 'Make My Magnum' experience! Essentially, there are three simple steps to take to create your very own magnum;

Step 1 - Choose your chocolate coating from:
  • White Chocolate
  • Milk Chocolate
  • Dark Chocolate
Step 2 - Choose 3-4 toppings:
  • Chopped Hazelnuts
  • Chopped Macadamias
  • Chopped Almonds
  • Chopped Pistachios
  • Crumbled Biscuit
  • Chocolate Flakes
  • Chocolate Sprinkles 
  • Honeycomb Pieces
  • Dried Strawberries
  • Dried Raspberries
  • Toasted Coconut Flakes
  • Goji Berries
  • Crumbled Meringue
  • Rose Praline
  • Crushed Chocolate-Coated Coffee Beans
  • Rose Petals
  • Rock Sea Salt
  • Popping Candy
 Step 3 - Drizzle with your choice of:
  • White Chocolate
  • Milk Chocolate
  • Dark Chocolate
Cue; a tonne of photos (the line was quite long, so I took a lot):


 It's probably important to note that payment is processed through CASH ONLY and that the store gets very busy, with a line twisting and turning its way through Westfield. After making up your mind for a chocolate coating/drizzle and combination of toppings, you are horseshoed around the store whilst simultaneously staring at the staff assembling the magnum (sort of like subway, but not as fresh).

 The selection of toppings you pick are added into a 'magnum' martini shaker as an uncoated vanilla magnum is dunked into a pool of white, milk or dark chocolate (the only thing from stopping me swimming in the chocolate was the display glass). After the magnum takes a swim, the toppings are carefully sprinkled on top and then finished with a patterned drizzle of more chocolate! For a stamp of approval, a milk or white magnum button is added onto the base of the snack turned meal.

Freezer with the uncoated vanilla magnums

 Pat and I were undoubtedly keen to dig into our creations and we held very high expectations that were quickly dashed after the first bite. After setting, the chocolate coating became really thick and a little bit chewy, instead of crisp like a store bought Magnum. We sort of struggled our way through it, not quite sure what it tasted like. The ratio of chocolate to ice cream became a bit too much and we both had to get some water afterwards to wash the richness down. Even though it didn't taste the greatest, the presentation was so nice.

Dark Chocolate Coating with Milk Chocolate Drizzle
Crumbled Biscuit, Chocolate Sprinkles,
Honeycomb Pieces, Crumbled Meringue
Once it sets

On the underside
White Chocolate Coating with Milk Chocolate Drizzle
Crumbled Biscuit, Honeycomb Pieces,
Dried Strawberries, Crumbled Meringue

Yeah, good one Pat

  As mentioned before, the sweetness was a little overpowering and for some it got the better of them.

Victims of Magnum

 After digesting the block of sugar, we bumped into Patty (who was with a few of her high school friends) cheating on our food blog by going to the Magnum Pleasure Store without us. But with Pat and I being the nice detectives we are, she was only let off with a warning.

Rainbow, Morn, Patty, Ricky

 The Magnum Pleasure Store is the talk of town at the moment and everyone is flocking in to experience a one of a kind ice cream. Even though the product itself wasn't really the best and in most ways sickening, we all agreed that the concept itself was worth the visit anyways. They really pushed forward the 'Make My Magnum Experience' which made it exciting to be part of, however the end product was a little off. It'd be nice if Ben & Jerry's had a concept store similar to this one, with some custom toppings and bits mixed into ice cream on the spot (like cold rock!).

Bunny Rating-

Magnum Pleasure Store on Urbanspoon

Opening Hours:

Monday-Wednesday, Friday, Saturday: 9.30am - 6.30pm
Thursday: 9.30am - 9.00pm
Sunday: 10.00am - 6.00pm

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